Jose L. Piedra Petit Caballeros 15s

Jose L. Piedra

Cuban Cigars

In 2020, Habanos S.A. launched a comprehensive brand revitalization for Jose L. Piedra, modernizing the visual identity of this beloved 'value-driven' Cuban brand. Known for its authentic 'Tripa Corta' (short filler) craftsmanship, the brand now features an elegant and contemporary aesthetic designed to appeal to the modern enthusiast. Beyond the refreshed logo and box art, the brand has introduced versatile new packaging formats, including convenient 3-cigar and 5-cigar packs. This strategic shift enhances the brand's accessibility and prestige, making these genuine Habanos more sophisticated and portable than ever before.